I want to begin by saying that I am a fan of both of these companies. I own just as many Samsung products as I do Apple products though I own more traditional Samsung products (i.e. monitors, blu-ray players, televisions, etc). I admit though that a $1 billion payout was shocking so my biggest concern is how this will impact Samsung as a company and the quality of the products they produce.
In a statement issued by Samsung they expressed the ruling as a “loss for the consumer” and that it will result in “fewer choices, less innovation and higher prices”. This seems to be a little extreme because I think Samsung controls whether those statements come true or not. If anything this should help Samsung to be more innovative. Instead of trying to copy what Apple did they should create their own design. Granted I can see why Samsung wanted to use Apple as a model for manufacturing their phones considering how successful the iPhone has been. I can see the potential for a price hike on Samsung products not only from the dollar amount of the ruling but the extra cost now of additional R&D so this doesn’t happen again. The consequence of “less innovation” will be Samsung’s choice and has little to do with Apple.
I also disagree that this was a dispute over “rectangles with rounded corners”. I think that is over simplifying what the case was about. I have seen some of the images that had a side-by-side comparison of the iPhone with Samsung phones and there was a lot more in common. In fact the Samsung phone looked almost like a clone of the iPhone, with only slight variations, right down to the icons (and as we’ve seen from the MMO world, clones of more successful products are bad – allegedly).
Unfortunately the biggest consequence of this ruling will only make Apple appear to be a bigger thug (to the haters) and Samsung will probably see a surge in product sales from pity purchasing. Personally I will continue to buy products from both companies as it pertains to my needs. My brand loyalty to both companies hasn’t changed. It is amusing though that Google stayed under the radar to distance themselves from this brouhaha and Microsoft is still the laughable runt in the corner of a room full of giants.
Cheers!
If you are not a gamer, then you probably won’t relate to this post. I am not going to talk about the kind that live under bridges (more like the kind that live in their parents basement). I am going to talk about how there are some terrible trolls out there and good trolls (both in-game and on the web).
So when Mists of Pandaria goes live, and everyone starts leveling and raiding again, the angst of acquiring the new shiney legendary will begin and I fear the worst. I don’t really fear for our guild because we are all pretty reasonable adults, but I can already see the drama starting now in the community as a whole. It will envelop hundreds and thousands of players. People will be crying endlessly because they were not chosen to receive the required widgets that must be collected to progress through the quest line. I don’t think Blizzard is quite prepared for the swell of controversy by creating a legendary for all classes.
I have to admit, while I knew that Bioware would eventually go F2P with SWTOR, I wasn’t expecting it to happen so soon. I know this game has been under very heavy scrutiny by players and gaming pundits since its release, and now they are all screaming “First” upon the Free-2-Play announcement. It does sadden me that this game has become such a flop because I honestly really enjoy this game, though I am beginning to understand the end-game criticisms.