Microsoft actually got ahead of the competition (for the first time in about 15 years) and released a competing product for Fitbit‘s and Apple’s not-here-soon-enough watch. In fact they even beat Fitbit to the punch despite their recent announcement of new products (Charge, Charge HR and Surge). It just takes Apple or Microsoft to get involved and now the market is already starting to saturate with wearable fitness tech. Prior to this tech craze the only wearable fitness tech anyone really knew about were Fitbit, Nike Fuelband and Bodymedia Fit.
Now that Microsoft and Apple have entered the market we should all prepate to become inundated with hundreds of wearable tech options. The flame wars will begin soon. Google will probably have one out by the end of the next quarter and all of us will be taking cheap shots at the short comings of the others tech because, lets be honest, we all like to exploit the inadequacies of the competitor (I am definitely guilty of it).
I have had my Fitbit for nearly two years and I’m not really in the market to replace it. If, hypothetically, I were in the market for an updated fitness device, I wouldn’t be looking at Microsoft or Apple purely based on the cost. Anything above $130 is just a little above my price range for something that just needs to measure my steps and activity levels; however I am not a fitness nut. I don’t jog/run, I don’t lift weights with any regularity, so perhaps I’m not the target market for these expensive wearable tech devices – which is entirely possible, after all I didn’t do the market research for these guys. Be that as it may, my hypothesis is still that these companies are taking advantage of a popular trend right now, which does make business sense, but doesn’t always render quality products.
Regardless of which of those theories is correct, its actually an encouraging trend. Perhaps it will be the motivation people need to live healthier lives; the Fitbit has certainly helped me to lose weight and keep it off. I’m certainly a fan of people making the effort to become more fit instead of mandates and soda bans coming down from the government.
Btw, if you hadn’t heard about Microsoft’s latest gadget, its the Microsoft Band. It does actually look pretty neat but I’m not excited about that price tag.
I could get so much more accomplished if I only had minions!
So here is my chance to berate and belittle Apple and their latest foray into product stupidity. This is probably going to be a bit of a soapbox not only about how you screw something up like manufacturing a phone that has such weak physical integrity but also to those folks that think phones should be impervious no matter where you keep them on your body.
You can ask anyone and they will tell you that I rarely cut Microsoft any slack. I have been working in Microsoft technologies for over 10 years now, and I’m pretty good at .NET development. People generally assume that if you make a career working in a technology then you should give the appropriate, unrelenting respect but that’s not how I work. I won’t swoon over every product Microsoft produces because I don’t agree that everything that comes out of Redmond is made of gold. (Also, for what its worth, I don’t swoon over Apple products either. I’m not getting online at 4 in the morning or standing in line outside the Apple store to buy the new iPhone just to have the new iPhone; that’s just not economically sane or reasonable. I swoon for no one … well, maybe except for Nathan Fillion but, come on, he’s
Last week Apple unveiled the next iteration of their iPhone, which had the usual fanfare. Most of us, even those of us that are iPhone users, weren’t terribly blown away by the new iPhone 6 and iPhone 6 Plus features. It was all pretty standard (bigger screen, faster processor, better camera, etc). I think the best feature of the new iPhone is the addition of NFC technology (which apparently Samsung already had in their phones). I guess that’s the first sign that Apple is looking a lot like Microsoft this year, playing catch up. If you are not familiar with NFC, it stands for “near-field communication”, which means it basically allows you to use your phone to interact with other systems simply by its proximity (or waving in front of a reader of some sort).
Issue 96: Well, it looks like March came in like a lion; a cold, frigid ice-covered lion. I know most of us are probably in agreement (if you live in the mid-west or NE United States) that its time for winter to be over! I think we have all had enough of these single digit and sub-zero temperatures, ice falling from the sky, and the merciless snow. The only thing that has been redeeming about this ridiculous weather is that it has kept us all inside, playing our games. While it looks like we are finally on the brink of Spring, there is still some gaming news to be excited about too.
The new iOS 7 has been live for a few weeks now and