This coming January will mark four years since I started using FitBit’s fitness devices. During that time we have seen the rise (and fall, in some cases) of other wearable tech devices; Apple Watch, Pebble, Microsoft Band (**snicker**), Garmin. While FitBit wasn’t the first company to create a wearable they certainly figured out how to be a catalyst. A couple of weeks ago one of my co-workers told me FitBit wasn’t doing as well. Today I noticed their stock has been steadily declining. Perhaps the era of the wearable has plateaued.
It isn’t a surprise that the wearable tech fad is starting to wane. FitBit did a brilliant job marketing the device and by creating such a successful brand, Apple joined the market. Unfortunately when a corporation like Apple joins the party, they take it to another level. A level FitBit didn’t seem prepared for. The Apple Watch took a fitness device and made it much more functional, however even Apple saw mediocre adoption. Everyone either had a FitBit or a Garmin, or people didn’t want to pay the premium price for a watch. The slow adoption in-and-of-itself is unfortunate because I’ve talked about how much I enjoy my Apple Watch (while still using a FitBit).
What’s Next for Wearable Tech?
I know plenty of people who still use their FitBit but half the people on my friends list have been inactive for quite a while. FitBit’s recent acquisition of Pebble leads me to believe that they are not out of the game yet. My hunch is they will use the Pebble software and design a new FitBit to compete with Garmin and the Apple Watch. In fact I foresee all of the fitness tech companies researching the next modernization in wearable tech. It seems the wearable has plateaued just as your weight-loss can plateau. If you want to keep losing weight you have to make a change (more reps, reduce calories, etc). We have barely tapped the surface of biometrics and biotechnology, so there has to be something new that can be implemented into a wearable.
I hope FitBit pulls out of its downward spiral. I love my Apple Watch and all but I don’t want to lose all that fitness data I’ve accumulated over the past 4 years. These devices can already measure your activity level, your steps, your elevation, your heart rate, our sleep, etc so I imagine finding the next metric is going to be challenging. An article I spotted on CNET leads me to believe that wearable technology still has a future and where it goes next is going to be interesting.
/cheers
– Steve Jobs
I used to wear a watch all the time. I had a
I have been using the same FitBit for over two and a half years now so losing it would give me a great deal of angst. I have probably convinced dozens of friends and family to get their own FitBits and it sometimes baffles me when they say they can’t find theirs (I’m very OCD about checking my pocket probably once an hour for my FitBit, even if I have been sitting for an hour). So the obvious excuse, when I taunt them, is they “lost it” *sigh*
I could get so much more accomplished if I only had minions!